Customer Expectations in 2017

With almost daily changes in what customers expect, it is essential to satisfy their needs and asks, if you want your business to grow. Brand reputation and success depends on treating customers as individuals, and offering them everything they need, when they need it. Here are three key points to fulfilling a customer’s expectations in 2017.

Fast Service and Special Attention

It is very easy to lose your customers to competitors. When a customer perceives any lack of interest or dedication in the services they receive , they tend to reevaluate their brand choices. This is exactly why hearing out your impatient customers is very important and a bit of personalization and taking immediate action is essential.

Customers do not usually assess experiences with your business over different platforms separately, they expect each and every step to be seamless experience. Knowing that, your physical shops are often considered the most immediate expression of your brand. They need to be personalized and expressive of your business’s values and aims, as well as proactive hubs for customer service and care, in order for you to stay ahead of the pack

Your Shop’s Visible Face, Employees

Your choices in employees are certain to have a role on your customer’s experience. whether you run a chain or a small shop, your employees’ behavior reflects your brand. It is important to remember that this does not simply mean training your employees on customer service via mechanized steps, employing and training motivated, well presented employees, who most importantly share your brand’s vision and mission will allow you to compete with online shops.

Talk to Search

It might look like something in the remote distant future, but voice input applications are already parts of our lives, in forms of Siri, Google Now, Alexa, etc… so it is not a surprise to see that virtual assistants are quickly becoming part of online marketing, due to their practical nature.

Customers want to finalize their searches in one voice commands, and this will only help reinforce the trend of new applications that integrate these platforms and streamline multitasking. It is very likely and worth considering that these applications will in the very near future become decision makers for your customers, which will most often choose brands that are the easiest to reach.

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