Featured Customer of the Month: 180 Smoke Vape Store

180 Smoke Vape Store has been a customer of our for over just under two years. In that time, they’ve expanded to a total of ten locations in Canada, taken advantage of our custom development options, created personalized reports to fit their needs, and much more. We’re proud to include them in our Featured Customers of 2017!

Co-founded by Canadian heart-surgeon, Dr. Gopal Bhatnagar, 180 Smoke is a result of a collaboration between medical, technological, philanthropic, and retail professionals sharing a common vision to develop the right balance between disruptive and creative innovation. Their liquids and devices are designed in Canada.


Why ERPLY?

We have been able to utilize ERPLY to expand our retail business from one (1) to ten (10) stores in the span of under 2 years. It is extremely useful for managing shipments and logistics from a single warehouse to retail ‘warehouse’ stores, accepting purchase orders, and providing accurate sales reports by location. The ERPLY Support staff has worked well with me (and the company) to create some new reporting strategies, discounts and promotional options, and overall has helped to make our growth phase easy – without a need for us to look elsewhere for custom retail Point of Sale Software.

 

What was your biggest struggle as a company? How did you overcome it?

Our biggest struggle to date has been attempting to merge our e-commerce platform with retail store point of sale platform. We have a great need to sync our online and in-store warehouses to make inventory logistics tracking easier and more accurate. We are currently working on a sync between a Magento warehouse and our ERPLY warehouse [through use of the API.]

What experiences would you like to share with other ERPLY customers?

Being a Canadian business, we require a First Nations tax exempt function at the Point of Sale for tracking purchases made by First Nations customers. ERPLY Support was willing to work with us in pioneering a new method outside of the standard ‘promotions’ option in the ERPLY Back Office, and we have been able to execute the new method designed by ERPLY developers at the store level. The ERPLY Support personnel even assisted me with fashioning a custom report to easily track the usage of First Nations tax exempt sales.

How has the ability to view and track data this data changed your company?

We have been able to assess customer lists and repeat purchases through this type of analysis. In response, we have designed ‘flash sales’ and similar targeted promotional opportunities for our most loyal customers, and have managed to stimulate additional retail revenue on days that were formerly lacking.

 


Are you interested in being an ERPLY Featured Customer? Featured Customers get their own post on our blog, along with shout outs from our official social media handles on Twitter & Facebook. You can fill out the form here and we will reach out to let you know if and when you will be featured!