The 10 Essential Strengths of Front-Line Retail Employees

It is very common to see that sales executives at stores and malls being very proactive and inviting.

 

However, at times retail employees at bigger stores lack the customer servicing skills that can prove to be fatal to their business.

customerEven with the biggest brand tagged with your shop, you have to be very particular about being courteous towards your customers.

You have to make them feel welcomed to the store and provide help to make their shopping experience a superior one.

Here are 10 essential strengths of front-line retail employees that can create significant success for your business,

 

 

    1. Have patience – this is the number one trait you need to have as a sales executive.You need to be ready to share the same information again and again. You also have to swallow up your ego and treat every customer cordially, even if he/she is brash towards you

 

 

    1. Deal with confidence – when you know all the required information about the product or service that you render, you will automatically gain confidence. Other than this, your body language, dressing style and talking manners should emanate confidence.

 

 

    1. Be proactive – don’t wait for a customer to find you and ask you for help. Instead, be proactive and easily accessible to them. Reach out to them before they do. This will make them feel at comfort.

 

 

    1. Respect your customers – irrespective of what age your customer is and from what background they come from, you need to inculcate the habit of being respectful towards their needs, queries and specifications.

 

 

    1. Have a positive approach – keep your attitude and words positive. Don’t hold on to what cannot be catered to. Instead, focus on what best you can do.

 

 

    1. Be a pro at handling many customers – you need to build a capability to handle multiple customers almost at a time. You have to manage queries of different customers and meet their individual requirements without messing up or squandering their time.

 

 

    1. Put forth a friendly attitude – you can serve your customers the best and gain business from them when you make them feel comfortable conversing with you. Have a friendly tone of speech so that the customer listens to your sales talk and builds trust in whatever you are recommending.

 

 

    1. Possess the ability to be flexible – many times sales professionals get hung to one idea or solution and do not go beyond it to meet the customer needs. This hampers the customer-seller relationship. Instead, flexibly serve what the customer is asking for.

 

 

    1. Strengthen your communication skills – you need to able to listen and express aptly. You have to be fluent in your language and answer accurately.

 

 

    1. Really connect to your customers – be genuine in the way you deal with your customers. Really understand their perspective and address their concerns in a way that would make sense to them.

 

 

When you inculcate the above stated strengths, you will surely have a winning persona and a successful business.


About the author
Kristjan Hiiemaa
Entrepreneur building better POS and cloud-based retail management suite . Product guy. CEO & Founder of Erply.