Which Platform Should You Choose for Your Webstore?
There are multitude of ecommerce platforms out there, all of which perform one central function – allowing the user to set up and manage a web store. In our previous post we wrote how important is to determine, which platform is best suited for your needs.
Here we offer you a big comparison table for the most popular ecommerce platforms.
|Shopify||Monthly fee. From $29 per month, or $9 per month if you don’t have an online storefront and sell via social media or other channels.
No maintenance or update costs.
Premium themes starting at $80
14 days free trial
|BigCommerce||Monthly fee. Standard from $29.95 per month, most popular Plus $79.95 per month.
No maintenance or update costs.
15 days free trial.
|WooCommerce||Free to download and install. Extra expenses: extensions, domain $10 per year, hosting from $4 per month.|
|Magento||Free, open source software. Monthly costs ranging from $5 to 100s of dollars. Premium themes starting at just $1.|
|OpenCart||No monthly fees, but costs will vary depending on your hosting, design, and development needs.
|Wix||Free as long as you want, you can experiment with most of the features. If you require professional features (your own domain name or priority support), you must choose from premium plans – the cheapest costs $11 per month.|
|PrestaShop||Free, open source software, hosted in the cloud.|
|Shopify||One of the biggest App Stores (over 100 apps)
Everything is handled from a single dashboard
You can create additional pages and run your own blog
Support of multi-channel retailing, i.e online, offline, social
Organized reports, direct Facebook and Pinterest integration
Includes secure, unlimited ecommerce hosting
2 staff accounts:
Unlimited number of products
Unlimited file storage
Abandoned cart recovery (contact visitors who have left their details but didn’t complete purchase)
Options for calculation of shipping charges
|BigCommerce||Unlimited products, orders, file storage, and bandwidth
Ability to sell either physical or digital goods
Point of sale (POS)
Visual store builder
Migrate your store and import products
Manage orders and inventory
You can sell via Facebook, Pinterest, eBay, Amazon and Erply POS
Multiple marketing features
Product comparison sites
Encourage return visits with email marketing
Search engine optimisation (SEO) features
Seatch data reports.
|WooCommerce||Lots of features: coupons, discounts, membership sites, contact forms
Product ratings, reviews, product sorting and filtering
Over 400 extensions and thousands of WordPress plugins.
|Magento||Has the most extensive feature list: 5000+ apps and add-ons
Marketing, promotions, and conversions
Checkout, payment, and shipping
Allows flexible options for calculation of shipping charges
Discount code creation and calculation functionalities
In-built multi-lingual support.
|OpenCart||Has multi-store support
Large marketplace of themes, plugins, gateways, and more
Community and dedicated support
Plenty of integrations
The platform itself is free and does not come with large ongoing development costs (up to even $300).
|Wix||Free website builder
Huge selection of designer-made templates
User-friendly, easy to grasp
You can manage your inventory, process payments, manage shop settings
Discounts and coupon codes etc.
A great tool to build a complete website with multiple modules
e.g. blog, portfolio, and etc.
|PrestaShop||Over 5,000+ additional modules and professional themes
Includes 600 free features and a customizable, mobile responsive default template
Translation of the software into 65 languages
|Shopify||Perfect for beginners who:
do not have a massive budget or are just starting out
do not need POS capabilities, perhaps don’t own a physical store
have the ambition to start blogging and want to build a community around their store
want the ability to recover abandoned carts at a competitive rate.
|BigCommerce||Merchants who want to investigate their options for global coverage, pricing, and support.|
|WooCommerce||For every business, no limits. Easy to use, open source.|
|Magento||Suits better for businesses that are not on shoestring budgets. Not easy to use if you’re a beginner.|
|OpenCart||Suits for every business, from corporations to local businesses.|
|Wix||Designed for small businesses, restaurants, online stores and artists such as musicians and photographers. Users who want to be able to do everything on their own, without having to hire a web admin person.|
|PrestaShop||From goods and services to downloadable products, reservations and marketplaces, PrestaShop is designed to fit all types of businesses.|
|Shopify||Shopify Payments (able to identify suspicious orders with unique built-in risk tools) and integrates with over 100 payment gateways (like PayPal, Amazon Pay, Stripe, and more).|
|BigCommerce||Payments via PayPal powered by Braintree, Stripe, Apple Pay, Pay with Amazon and dozens more.|
|WooCommerce||Connects to all major payment gateways: PayPal, Stripe, Amazon Pay, Pay Gast.|
|Magento||Relatively lower number of gateways, but bigger number of gateways can be added via third-party add-ons.|
|OpenCart||All the world’s most renowned payment gateways and shipping methods.|
|Wix||Automatically connects you to the most suitable payment provider available in your region, based on your preferences and location.|
|PrestaShop||Supports most of the favorite payment gateways.|
|Shopify||The most thought-out feature set
You usually don’t need to pay extra money for installing an app
You can test your store before it goes public.
|BigCommerce||Single page checkout
Offers built-in selling across Amazon, eBay, Google Shopping, Facebook and Pinterest
User friendly, easy to use.
|WooCommerce||Product ratings, reviews, product sorting and filtering
Unlimited products, images, galleries
You can import/export unlimited product lists
Automated e-mails, tax options, built in payment prcessing, and more.
|Magento||Large collection of themes and templates (the number of free themes provided by Magento is significantly bigger than that of Shopify).|
|OpenCart||Dashboard gives an at-a-glance view of important metrics like sales, customers, and more
Use specific themes for each online store, and localise your websites.
|Wix||Free plan allows you to see if the platform fits your individual needs, and then upgrade later on
Has a powerful multilingual app.
|PrestaShop||Easy to migrate your store from any other e-platform
|Shopify||Basic Shopify doesn’t offer gift cards and professional reports
No free plan available (only free trial)
Additional transction fees for using external gateways
No B2B capabilities out of the box.
|BigCommerce||Unlike some other e-commerce solutions, no iOS or Android apps are available for store owners to use to manage their stores on the go
Price and limits on annual online sales (if you exceed them, you’ll need to upgrade to a more expensive monthly plan)
No native POS features (integration required).
|WooCommerce||Not for beginners cause it needs some technical knowledge and developer skills.|
|Magento||While free itself, Magento requires you to purchase hosting and carry out all the software/system setup and installation procedures yourself.|
|OpenCart||Not always easy to customise
Limited built-in marketing features
Not the fastest solution
Self-hosted nature means you’ll be in charge of hosting, development, maintenance, etc.
|Wix||Recommended for smaller websites – it’s not very convenient to manage a larger site with Wix (30+ pages)
Also, the more pages you add, the slower the editor tends to load.
|PrestaShop||If you do not have highly developed programming skills or time, then you have to prepare for expenses related to the implementation and development of eCommerce (however, these costs will be much lower than in case of dedicated or Magento-based stores.)|
|Shopify||No problem. Find a product and sell online without worrying about inventory or shipping.|
|BigCommerce||You’ll need to install a third-party app to facilitate it.|
|WooCommerce||You’ll need to install a third-party app to facilitate it.|
|Magento||Dropship extensions from $0 to $950.|
|OpenCart||Has a Dropship module for $99, and three months free support.|
|Wix||Currently it is not possible to connect Wix Stores with a drop shipping service.|
|PrestaShop||Lets you create a merchant site and integrate dropshipping.|
|Help and Support|
|Shopify||24/7 live chat, phone, e-mail, Twitter|
|BigCommerce||24/7 live agent support, e-mail, phone|
|WooCommerce||Forum, links, helpdesk|
|Magento||Free open source tool: blog and forums for chatting with other users, and a hosted (and paid) enterprise service from the Magento team.|
|OpenCart||Active forums and ticket support system, technical help starting at $99 (one time fix) or $99 site/month.|
|PrestaShop||Forum is a place to find answers and exchange advice|
|Shopify||Does not charge any additional transaction fees if their own payment gateway is used.|
|BigCommerce||No transaction fees on any BigCommerce plan, however, you do have to pay credit card transaction fees to the company you select to process payments.|
|WooCommerce||Doesn’t take any extra transaction fees. Supports over 100 other payment gateways, so you can choose which one works best in your region or for your budget.|
|Magento||No transaction fees are charged other than the gateway provider’s fees.|
|OpenCart||Transaction fees for each sale through selected payment gateways|
|Wix||No transaction fees other than the gateway provider’s fees.|
|PrestaShop||Transaction fees for each sale through selected payment gateways.|
|Shopify||Modern-looking, able to cover pretty much any niche or type of business. But there are only ten free themes available, the price tags on the paid themes hover around $160-$180 a piece.|
|BigCommerce||Gives you a set of nicely-designed online store designs, few free themes and a lot of paid themes, those can get quite expensive – often $145-$250.|
|WooCommerce||No special design – you can keep using your current theme. Thousands of WordPress themes are available on the web, which makes WooCommerce store setup really flexible.|
|Magento||Doesn’t offer any themes of its own, so you have to go to third parties to get anything.|
|OpenCart||Themes are available from third-party design companies and the collection is on OpenCart’s extensions page.|
|Wix||The most design-intensive platform, nice range of modern designs, templates and pre-made designs which are categorized. And you can create many more additional pages.|
|PrestaShop||Platform enables you to build and launch a modern online store.|
Interested in integrating your webshop or plan to start a brand new webshop? Contact our ecommerce specialists at firstname.lastname@example.org or by calling +1 917 210 1251.