Conversion Techniques That Will Increase Your Gardening Store Sales

Conversion Techniques That Will Increase Your Gardening Store Sales

What makes your customers leave their homes and come to your gardening store to purchase your products? Is it your brand position and message
, that new advertisement you just started running, or maybe you are merely the only store in your region? Better yet, what do you do best compared to your competitors? What do your customers value about your products and services? How can you use the former and latter to increase your conversion and sales? These questions don't just give you insights that highlight your differentiating factor
. They equally allow you to start speaking your customers' language. And with that knowledge, you can adopt the following conversion techniques to help you increase your garden store sales. Let's dive in.

Think Like Steve Jobs

That is, don't think as customary business leaders do. For instance, when you tell people what products and services you offer through regular advertisement strategies, go that extra mile, like creating appealing signage and placing them outside your garden store.

Then express your creativity, speak the customer's language, and attract potential customers to your garden supply store using the signage. From your customer research, you know that most gardeners love the craft because of its therapeutic appeal and the quality of life it adds to a home, both in aesthetics and well-being.

Therefore, instead of merely listing down your best-selling products on the signage, have some fun and share witty or helpful messages that your passers-by will enjoy reading. Here are some examples to use:

• Do you have a selection of plants that improve the indoor air quality
  of offices and homes? Place one or two of these potted plants next to the signage and write a message detailing this exciting fact about it. Remember to mention whether it is toxic to pets like cats and dogs or if it thrives better near a window or on the balcony.

• Do you sell exotic plants that are challenging to find in your local region? Let your customers know through your signage the lengths you go to to find them only the best products. Plant origin stories are also highly appreciated by gardeners.

• Introduce the influence of gardening on a family through shared gardening activities that bond and help families work as a team or provide a source for fresh vegetables for meals.

• You can also advertise some of the seasonal services you offer every season, like home styling options for customers that want a personalized shopping experience for their home garden during summer or Spring gardening tools for preparing the garden for Summer blooms.

Customers are attracted to value propositions
that safeguard or improve their investments. Showcasing your products, brand message, and expertise on a simple tool like signage is bound to increase your store traffic and sales revenue, especially when it shows your level of expertise and drive to provide the best service and products.

So be the expert every gardener in your target audience is looking for, and you will start to increase your sales.

• 
  Tip:
  Your employees are always your first line of defense in customer service. You must ensure they are gardening experts so they can collaborate with your marketing efforts, like the signage, to offer your customers the best expert service. Besides, your store will give off professional and expert vibes if your employees show your customers that they can tend to their needs and queries.

Personalize Your Store Experience

Many companies in the US understand that modern customer loyalty solutions have the power to lure back customers
. The best-performing companies know that getting repeat customers to improve your sales is more manageable than attracting new ones. And personalizing your store experience for the customer is one way to ensure your customers keep coming back to you.

So, how can you make your customers feel special when they walk through your garden store and long after they leave (word of mouth marketing, anyone?)?

Empower your employees to give your customers an expert yet personalized shopping experience in and outside your store. Picture this:

• You have an employee who is passionate about styling homes using plants. So, for every client coming into your shop to buy house plants, the employee starts a friendly chat with them about the best styling practices for the house.

• Based on the customer's lifestyle, house size, and arrangement, the employee recommends the best places to put plants and ways to maintain them for the best growth. The employee can also recommend other plants or tools like pots and succulent bowls for table centerpieces that the customer has yet to consider.

• Ask the customer for their email address and offer to send them some plant care tips or any additional promotional information you have about styling plants or caring for the plants they purchase. You can also use the email address to process small orders for the client and offer either curbside, pick-up, or doorstep delivery.

• Also, provide a data plan to empower the employee to reach out to the customer through video calls. Let the employee use the call to follow up on the customer, their experience with the recommended products and styling design, and whether they have encountered any challenges since their purchase. If any, let the employee provide possible solutions to any issues raised.

This seems like a tasking encounter. But with technological solutions like POS solutions that automate your systems and work in the back to help you immerse repeat customers
, your employees will have the time to offer this level of attention to your customers. After all, what this type of personalization will do is:

• Build authentic relationships with your customers

• Inspire your customers to become loyal to your garden supply store

• Give your customers the confidence to continue with their gardening journey.

Your employees will also get more involved with your business, thus, giving them the incentive and motivation to offer the best service. Engaged employees also don't shy away from providing ideas or solutions to scale and grow your business sales.

Build Your Business For Success

Have you heard of business "success kits?" This is one method you can add to your retail clienteling strategy
to increase sales by encouraging the customer to make purchases in bundles. Make a list of everything a new plant owner might need and put the items in the list in a bundle, then sell them as success kits.

Bundles enhance sales by making the shopping experience more convenient for the customers while increasing their confidence in their purchases. Make it versatile for your customers as well by providing different sets of bundles.

For instance, a starter kit for new gardeners, a small plants kit for small in-house plants, and a veggie garden kit can serve different sets of customers visiting your garden store. Ask your customers what they want and create a bundle that fits their needs.

Bottom Line

The idea behind success kits is to help customers make smart choices with their purchases. And with that mindset, you can customize your garden store to give your garden store customers value for your money.

For instance, if your employees are not always available to give every customer a personalized shopping experience, why not include tags for every product in your store? On the tag, write something about the product that makes it unique and makes the gardener's life easier, like whether a plant thrives on a windowsill or in the shade.

And to help you create the best product tags and labels for your garden store, Erply has the perfect custom templates to help you make the best information tags for your products. Or consult us
on how we can help you increase your store traffic.