ERP Downtime: Retail as a Service

Closed stores does not have to mean inactive businesses.

From community building tactics, hands-on product demos, and much more, we cover several ways to engage and sell to new and existing customers using Retail as a Service tactics.

Retail as a Service: getting creative

Below, we outline solutions that can be set up through your Erply account or from your own preferred marketing platforms.

Pickup and dropoff orders

The most common option we’re seeing is the order online, pick up in-store module.

Retailers are taking online orders, then offering the following:



Contact our team to learn how you can set up online in-store pickup orders with your e-commerce platform.

Not ready for e-commerce? The Genius Vault can be used to securely and remotely pay for orders over the phone.

Expand online resources

Just because your customers can’t physically shop in your store, that doesn’t mean they’re not reliant on the services your store provides.

Do your products have multiple uses? Can you find creative ways to transform the functionality of your products? Online video consumption is on the rise, which means it’s great time to take advantage of the expanded audience potential and showcase your products.

From creative projects to health-forward initiatives, there are plenty of ways you can share product expertise with your customers. A good place to start is by thinking: what are your favorite quarantine activities?



Product demonstrations can tie into your webshop to encourage online sales and are a great way to raise awareness for uncommon products.

iMovie, live social media feeds, or even TikToks can be used to reach your customers and show off your product expertise.

Some retailers might take to creating VIP-only content to improve customer loyalty and potentially create an additional revenue stream.
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