The Complete Guide to Choosing a Store Location

Location, location, location. This is one of the most critical decisions while establishing a new retail business. It is very important to find a convenient place near targeted consumers, affordable, and has enough space to properly display merchandise. The selection of a store location is influenced by several factors, including:

  • Competitors’ nearby location.
  • Investment capital available.
  • In-store location (think pop-up shops and mall stores).
  • Supply and distribution requirements.
  • Store facilities.
  • Space layout.
  • Traffic sources.
  • Customer needs (such as parking, bus stops, and restrooms)

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