Wild Birds Unlimited Migrates to Erply Retail Platform with Full Sales History Preservation

Wild Birds Unlimited, a franchise with over 350 locations, needed to move off Microsoft RMS to a modern retail platform. A big concern during the switch was making sure they didn't lose any of their past sales data—more than 10 million sales records—because that history is key for understanding customer behavior, running loyalty programs, and making smart merchandising decisions.Bringing over historical data is a common problem that typically requires a lot of manual work, custom scripting, and strict formatting. For a company like Wild Birds Unlimited, losing access to that history would've meant starting from scratch—something they couldn't afford to risk.

To make the transition smooth, Wild Birds Unlimited used the Erply Retail Platform and its built-in Ledger API, a tool made specifically for importing historical sales data.Unlike other systems, Erply didn't require any special data format and placed no limits on how much they could bring in. The process was fast, flexible, and didn't require a huge manual effort or custom development. Even with over 10 million sales records, the import was handled efficiently—saving time and reducing the cost of switching platforms.Once imported, all that historical sales data is now available instantly. Franchisees and staff can quickly look up past transactions, customer purchase behavior, or product trends—across all locations—without any lag or complexity.

Wild Birds Unlimited kept 100% of its sales history intact across all stores with zero disruption to daily business. The switch to Erply was straightforward, avoided the typical data headaches, and gave the company full access to its customer insights from day one. Now, with lightning-fast access to sales history, teams can make better decisions on promotions, inventory, and customer engagement.

Erply made it easy for Wild Birds Unlimited to move off an outdated system without losing the data that matters most. The quick, no-fuss import of over 10 million sales records saved time, reduced migration costs, and helped the business stay focused on what it does best—serving loyal customers. With the full sales history at their fingertips, they're better equipped than ever to grow, adapt, and serve every customer with context and care.