The Wall Street Journal Europe identifies 10 European technology start-ups as companies to watch closely in the coming years.
Europe has become a fertile breeding ground for young and innovative technology companies. Boosted by a proliferation of incubator funds, the continent's technology sector is vying to take on California's Silicon Valley at its own game. Erply is named as one of these companies and is praised for successfully carving out a niche for itself in the $39bn business software market, comparing its business model to that of MySQL.