Storytelling is one of the most important tools in the content marketing. It allows you to invoke some emotions in your audiences. Emotional engagement gives your customers to the feeling of belonging and expresses your values better. This tool is about telling the story of the ‘brand’ via multiple channels and using various tools and methods.
And yes, storytelling can be formed in different ways. It can be a video, photography content or an article that you post on your blog. Developing a content that has the human element is the key. Consumers tend to remember an information far better when it’s in the form of a story rather than as a list of facts. But there are right and wrong ways to tell a story. Here are the five essential points of a successful storytelling.
No Story without the 5 C’s
The 5 C’s of a story are what makes your story successful at the beginning. When these fundamentals of the storytelling combine, you can give your message without leaving a question mark on consumers’ head.
A good introduction tells the audience the basics of what they need to know in the first few minutes. It gives the audience enough to know whether the information will be relevant to their needs. Even it is relevant, you still need to hook your reader up, so they won’t look for that information in somewhere else. First, you need to lay out the circumstances. This is where you establish your scene and provide a critical information to your story with an attention-grabbing headline.
After grabbing the attention, you also need to show an effort to keep the curiosity. When something is mentioned in which we already have an interest, or which sparks a new interest, we want to find out more. Hints can give enough information to stimulate interest and curiosity. Use this element to leave the reader wanting more, including in your headlines too.
Presenting strong characters in your stories help your customers to create connections. In branding, your character can present a person with a problem and the audience will have a desire to root for him or her in overcoming it. Characters create someone that your customers can relate to. If you are doing a video advertising, using real employees instead of actors would reinforce the empathy in the story you are telling. Ask yourself this question; “Are the characters in your story relatable?”
Do you think you can make people talk about your story? Creating a conversation would boost the popularity of your campaign. People might not remember your story word by word, but they will always remember what they felt when they read it. In order to create a conversation, you should invoke some emotions in them. Your audience will use the power of the social media and create the conversation you need.
Conflict is the final of the five C’s of storytelling. We usually avoid a conflict but if you think about it, every story is about a conflict! it is simply the presentation of a problem followed by a solution. Rather you make a video content or publish your story as a written material, you should always present a problem and a solution, following that. The product or service you are offering can be the solution in this scenario.
Using storytelling makes your facts interesting in the eyes of your audience. If you can give what they want to hear and focus on the right story, storytelling can be one of the best marketing tools for you too. Here you can check some of the most famous examples of the storytelling from the big corporations around the world. Don’t forget to check your 5 C’s next time you are telling a story!
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